Gazeboshop:
31% Revenue Increase After Site Rebuild

Established in 2005, Gazeboshop has gone from strength to strength and has grown to become one of the largest and most respected suppliers of pop up gazebos, instant shelters and mini marquees both across the UK and Europe. We helped Gazeboshop achieve a 31% increase in sales revenue.

Gazeboshop’s previous website wasn’t reflecting their market-leading position. It was outdated, inconsistent, and underperforming in key areas:

• Weak engagement — the clunky UI led to high bounce rates and poor session times.

• Low conversion efficiency — ecommerce flows weren’t optimised for add-to-basket or checkout completions.

• Brand perception gap — the site failed to convey trust or a polished, modern brand identity.

The goal was to create an engaging, conversion-led experience that would drive sales and reinforce brand credibility.

• +£600,000 Revenue Growth — sales revenue rose 25%, from £2.4m to £3m, within four months of launch.

• 543% ROI — £70k investment returned over half a million in additional revenue.

• Conversion Wins — ecommerce conversion rate improved from 1.68% to 2%, with add-to-basket rate soaring from 2% to 11%.

• Engagement Boost — bounce rate dropped from 52% to 22%, while average session duration increased by 63%.

• Marketing Performance — impressions up 34%, average ranking position improved by 6, and Google Ads ROAS rose from 629% to 721%.