How we helped Materials Market, a building supplies marketplace, streamline the buying experience with a Design System and CRO improvements — making it quick and efficient for users to purchase building materials through a strategically designed user journey and UX-led approach.
Performance-led
UX
CRO-focused
Homepage
Despite having a broad inventory and strong pricing, Materials Market wasn’t fully capitalising on its digital presence. Key issues included:
Low mobile conversion: The mobile search functionality was underperforming — hard to find, clunky to use, and limiting product discovery.
Missed sales opportunities: Poor UX on mobile was directly affecting checkout completion and user satisfaction.
CRO gaps: Web traffic wasn’t translating into transactions efficiently.
To fix friction in the buying journey and improve conversions, we redesigned the entire front-end experience — focusing on speed, clarity, and CRO-driven UX. The new UI was delivered as a custom front-end build, ready for seamless integration with the client’s Ruby on Rails platform.
Key improvements included:
Reimagined Mobile Search: We rebuilt the mobile search experience to support fast, accurate product discovery — unlocking a £134k revenue uplift in the first month post-launch.
Simplified Category Navigation: Grouped key product types with clear visual cues and filters, helping users locate and select materials with ease.
Conversion-Focused Homepage: Strategically placed trade credit CTAs, trust signals, bulk-buy offers and bestsellers to guide high-intent users and increase engagement — contributing to an add-to-basket rate increase from 7% to 9%.
Performance-First UX: Every layout was engineered for clarity, speed, and trust. Elements like testimonials, delivery badges, and simple UI patterns reduced friction and encouraged action.
💡 The impact: A £1.69M uplift in revenue from just £30k investment, with an ROI of 5554% — proving the power of strategic UX and CRO combined.
+£134,928 Monthly Revenue
In just the first month post-launch, Materials Market saw a significant uplift in monthly revenue — driven by streamlined UX and improved conversion flow on mobile.
899% ROI from Mobile Optimisation
Our CRO-focused redesign delivered an 899% return on investment — highlighting the business impact of performance-first, user-centred design.
Faster, Frictionless Buying Journey
Improved search, filtering, and navigation made it easier for users to find and buy materials — reducing friction and increasing engagement across core segments.
“The Factory Pattern team helped us completely transform the buying journey. From streamlining mobile UX to improving conversion paths, every change was rooted in insight. It’s made a real difference. We saw a six-figure uplift in revenue within the first 3 months. Great communication, clear sterategy, and a team that just gets it.”
Dave Ashbolt, Head of Marketing
Materials Market
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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