We’re Factory Pattern — an award winning UX and performance agency that helps ecommerce and lead-gen brands turn more visitors into customers.
Since 2008, we’ve combined strategy, design, and data to fix broken journeys, unlock growth, and make digital feel a whole lot easier.
We’re a close-knit team of strategists, designers, developers and data specialists — united by a shared goal: making digital easier and more effective. From CRO and UX to SEO and front-end dev, every project is a team effort built on collaboration, curiosity, and clarity. And because we’re a small, senior-led crew, you’ll always work directly with the people doing the work.
Let’s Talk
Got a project in mind? Just want to say hi? We’re always up for a chat. No pitch, just people.
Andy Thorne
Director / UX Consultant
Georgina Thorne
Director / HR & Content
Swaley Smart
Senior Web Developer
Sam Brooks
Digital Designer
Denis Mehmed
SEO Manager
Debbie Wilkinson
Office Administrator
Kesh Khatkar
Senior Project Manager
Gareth Gillman
Web Developer
Dean Webley
Senior PPC Specialist
Emma Foster
Project Manager
We’ve grown by staying focused on one thing: making digital easier and more effective. Here’s how we evolved from a one-person UX outfit into an award-winning agency — powered by performance and The Easy Way.
Founding Year
2008: Where It Began - Factory Pattern was founded with a simple belief: digital should be easy. What started as a one-person UX consultancy set the tone for everything to come — performance-led, user-first, and results-focused.2010: The Beginning - Where our mission to maximise business growth started.
2010 – First Studio, First Team
2010-2015: Moved into our first Cheltenham home on Royal Crescent and grew to a team of three (four if you count Baxter the dog).
Factory Pattern officially became a team of problem-solvers — not just a freelancer setup.
2016–2018 – Big Moves, Bigger Projects
2016-2018: Outgrew our first studio and moved to Royal Well Place. With a team of five, our services expanded beyond UX and dev — adding SEO and PPC for full-funnel support.
Highlights: Our first major project with HBO Europe, helping sell Game of Thrones merch online. Yes, it was as fun as it sounds.
2021 – Growth on All Fronts
2021: Team doubled to 10. We launched mature CRO services, built high-performing ecommerce sites generating over £4m in annual client revenue — and moved into our current studio (complete with a skate ramp, still in use).
Became the only agency in the South West with its own half pipe.
Started UX audit on brands like Patagonia and Grind Coffee.
2023–2025 – Awards, Expansion & The Easy Way
2023 - 2025: Became an award-winning CRO agency (two wins in 2023 alone) and welcomed major clients including DAZN, Gazeboshop, and National Star.
We also formalised The Easy Way — our signature framework for turning wasted traffic into real growth through UX, SEO, CRO, Email, and PPC.
Digital shouldn’t be complicated.
That’s why we created The Easy Way — our signature framework for turning wasted traffic into high-performing journeys.
It’s built on three powerful principles:
Motivate users to act.
Remove Friction that slows them down.
Cut Distractions that pull them off course.
From UX to CRO, SEO to Email, The Easy Way runs through everything we do — helping our clients unlock more value from the traffic they already have.
We’re proud to be recognised not just for what we build — but for how it performs.
Our work has earned awards and industry partnerships that back up what we do best: turning visits into value.
We’re proud to be recognised not just for what we build — but for how it performs.
Our work has earned awards and industry partnerships that back up what we do best: turning visits into value.
CRO Agency of the Year
UK Agency Awards
Web Excellence Awards
Multiple wins for performance-driven UX and design
We’re not tied to tools. But when we find platforms that perform — we go all in.
Our partnerships help us stay ahead of best practices and give your campaigns an edge.
Baymard Institute – Certified UX Audit Partner
Shopify Partner
Klaviyo Partner
Google Partner
We’re not tied to tools. But when we find platforms that perform — we go all in.
Our partnerships help us stay ahead of best practices and give your campaigns an edge.
Baymard Institute – Certified UX Audit Partner
Shopify Partner
Klaviyo Partner
Google Partner
We believe digital should be easier — for users, for clients, and for ourselves. Every click should count. Every journey should flow. Every project should make a difference.
Our values shape everything we do — from the way we solve problems to how we work as a team and with clients. They're not just words on a wall; they’re principles we live by.
Curiosity Drives us to ask better questions, explore smarter solutions, and never settle for “good enough.”
Can do Reflects our proactive mindset — we find ways forward, even when things get tricky.
Own it We take responsibility for our work and our outcomes — and follow through on what we promise.
Big picture Keeps us focused on long-term success, real impact, and results that matter.
Together, these values help us — and our clients — grow together.
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