The Edinburgh Natural Skincare Co. had loyal fans and premium products — but their digital experience wasn’t delivering. With a cluttered site, low conversions, and untapped email potential, growth had stalled.
We overhauled their ecommerce UX and email marketing — resulting in a 238% increase in revenue and a 625% uplift in email-driven sales.
43% AOV
Increase
+625% Email
Revenue Increase
The skincare brand was experiencing growing traffic, but it wasn’t translating into revenue. Key ecommerce issues included:
A clunky mobile experience
Low product discovery rates
A 1.1% conversion rate
Meanwhile, email was underutilised — driving some sales, but lacking segmentation, personalisation, and long-term strategy.
They needed more than a refresh. They needed performance-driven UX and email that could fuel loyalty, engagement, and growth.
1. Ecommerce Optimisation
We started with in-depth UX research — analysing heatmaps, session recordings, and analytics. We identified friction in the product page layout, basket process, and mobile experience.
Redesigned high-impact templates to streamline browsing and boost AOV
Rebuilt on WordPress/WooCommerce for flexibility and speed
Optimised mobile UX — boosting mobile conversion from 1.1% to 3% within 3 months
2. Email Marketing Strategy
Next, we focused on email to improve retention and repeat purchase:
Created new templates optimised for mobile and engagement
Designed a segmented, personalised campaign strategy
Delivered tailored offers, skincare tips, and timely automation
This new strategy delivered a 625% uplift in campaign revenue and 18.68% more transactions — all while improving AOV by 42.85%.
238% increase in total revenue
3X mobile conversion rate
625% campaign revenue increase from email
43% increase in AOV
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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