How we helped Somerset Beds, a leading independent bed retailer in the South West, improve customer conversion with a full ecommerce website rebuild focused on usability, clarity, and performance.
UX
Design
Automation
Somerset Beds needed a complete overhaul of their online experience. Their legacy ecommerce setup was underperforming, with cluttered navigation, non-responsive design, and limited functionality across store locations.
Outdated site structure and product pages
Inconsistent branding and image use
Limited ability to manage promotions, inventory, or lead times
No integration for third-party order systems (e.g. Cin7)
Inflexible email marketing and product recommendation tools
Poor mobile performance
We rebuilt Somerset Beds’ ecommerce platform to prioritise usability, scalability, and buyer confidence, delivering a streamlined experience for both customers and the in-house team.
Custom WordPress + WooCommerce build with a bespoke drag-and-drop page builder for easy content and promotion management
Restructured product architecture with clear categorisation, advanced filtering, and consistent branding across all ranges
Integrated multistore management through WooCommerce, with readiness for third-party systems like Cin7
Enhanced customer journey tools including Feefo reviews, personalised recommendations, and Klaviyo email automation
Optimised performance with mobile responsiveness, lightweight UX, and SEO best practices for speed and visibility
Full integration with WooCommerce
For multistore order management, with potential for Cin7 compatibility
Enhanced SEO performance
With proper URL redirection, schema markup, and metadata migration
Email Automation
Ready through Klaviyo (abandoned cart flows, post-order messages)
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
We’ve helped other brands in similar industries (or with similar goals) fix what’s broken and boost performance.
Online Independent Interior Store for L'una Design
How we helped Luna, home to Cheltenham's leading interior design studio, create a fully immersive ecommerce platform...
Personalisation and adventure go hand in hand
How UX research, continuous optimisation, and development are supporting Melon Optics in their journey to become the leading eyewear brand...
Website Design and Development for Pro-Tek Flooring
How we boosted transactions by 257% by developing an ecommerce platform for an existing brochure-based leading flooring brand...
Sign up for our newsletter.
Stay up to date with latest news, updates and general on-goings.
