How we helped Mycle, an electric bike brand, scale their product offering with a fully reimagined Shopify website — transforming the product experience to support future range expansion and deliver a cleaner, more user-focused shopping journey.
UX
Design
Speed
Optimisation
Mycle needed a faster, more scalable e-commerce platform to support growing product lines. Their existing website was hindered by:
Complex product setup using a customiser app, slowing load speed and complicating user interaction
Limited flexibility for expansion, making it difficult to manage or launch new models
Poor product discoverability, which impacted conversions and user confidence
We redesigned Mycle’s Shopify store with long-term scalability and user experience at the core:
Rebuilt product pages to be native to Shopify, removing the customiser app entirely
Split complex product types into standalone entries for clarity, with linked swatches and variations leading to the same models
Designed modular collection pages to let customers explore all bike types quickly: Compact, Climber, Classic
Introduced product add-ons functionality to allow upselling of warranties and accessories without performance compromise.
Optimised for speed with lightweight UX and responsive breakpoints across devices
Fully Scalable Product Architecture
Mycle can now seamlessly introduce new bikes or accessories without needing redesign or rework.
Faster Load Times, Cleaner UX
Removing the customiser improved product page speed and simplified the path to purchase.
Improved Conversion Journey
Clear product categories, dedicated accessories and FAQ sections all supported a more confident buying experience.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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