An Ecommerce Solution
for a Family Bakery

Hobbs House wanted to develop a successful ecommerce arm without losing sight of important, traditional values, including chatting to customers and sharing recipes.

They came to us with their “dough” and asked the team to use their loaf to provide a creative but business-focused solution.

Wordpress

Design

WooCommerce

Framework

The Challenge

Hobbs House Bakery aims to “put bread on the table"- as their slogan suggests.

We were tasked with providing the website and digital marketing support that would ensure the firm could reach more tables!

This included a national re-brand for the high profile bakery company, which had to fit with the family firm’s mission of helping customers rediscover a love of well crafted, all natural artisan loaves.

The new corporate identity was the focal point of a new ecommerce website. It had to make ordering easy for customers, but also enable the team at Hobbs House Bakery to update products quickly, and process payments securely.

Added to the digital marketing brief was a rather more unique “ingredient”. Hobbs House Bakery wanted their site to have a high level of interaction with customers, including the ability to curate and share recipes and breadmaking tips.

The Solution

We mixed up a batch of both business-like and creative features, to craft a website that rose to the occasion.
This was largely enabled by using a combination of a WordPress bespoke design, and the reliable functionality of WooCommerce website features.
The Hobbs House Bakery website includes a fully integrated online shop, but also a store locator to enable local or visiting customers to pick up their tasty treats in person.
We also ensured that the web build included an intuitive place to house and download recipes. Not only did this meet a primary “caring and sharing” goal for the client, but it also helped to boost website traffic and SEO.
Within the friendly, warm and easy to navigate website, Factory Pattern provided their client with the perfect platform to promote their passion for sourdough. The company uses a specific and long-standing strain of sourdough fermenting agent in many of its products – a key element of their promotion of traditional and natural recipes.
The new website proved to be a “hotbed” on which to grow their national sourdough marketing campaign.

The Outputs

Having a website that looks good and performs well is clearly important to a company making its products – and messages – available beyond its stores in the South West.

However, was it effective? The proof is not “in the pudding”, as the saying goes, but in the statistics generated by website analytics.

Since launching its new website, Hobbs House Bakery has seen:

75% increase in traffic stemming from the redesign and the SEO techniques we used in its development.
206% increase in online revenue the company enjoyed within the first 3 months of the new website going live!

Crumbs! We’ll “toast” to that!

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