At Factory Pattern, we don’t just create solutions - we craft strategies that drive revenue, optimise experiences, and turn insights into results. Our mission? To innovate, collaborate, and help businesses grow smarter.
At Factory Pattern, we don’t just create solutions - we craft strategies that drive revenue, optimise experiences, and turn insights into results. Our mission? To innovate, collaborate, and help businesses grow smarter.
Core Values
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Company Culture
We believe in teamwork, transparency, and results that matter.
That’s where CRO comes in.
We don’t just tweak buttons. We fix the core issues that stop your visitors from buying, signing up, or moving forward.
Get Your Free Conversion Audit
⚠️ Warning: Poor ROAS Detected ⚠️
Return on Ad Spend
Ad Spend
Ad Revenue
ROAS Ratio:
🚨 Your campaigns are losing money! You need immediate optimisation.
Our experts can help turn your campaigns around. Fill out the form below:
Return on Ad Spend
Ad Spend
Ad Revenue
ROAS Ratio:
Fantastic! Your campaigns are performing excellently.
🚀See how increasing your conversion rate affects yearly revenue
Current Conversion Rate
Monthly Revenue
Monthly Visitors
New Conversion Rate
Yearly Revenue Increase
conversions/month
New Conversion Rate
Yearly Revenue Increase
conversions/month
Even small conversion rate improvements can have massive revenue impact!
💰Every milestone has shaped the way we drive results today. From our early days to industry-leading innovations, see how our journey helps businesses like yours grow.
Founding Year
2010: The Beginning – Where our mission to maximise business growth started.
First Product
2012: Innovation Starts – Launched our first major product, reshaping how businesses engage online.
Global Expansion
2015: Going Global – Expanded internationally, helping businesses worldwide increase conversions.
Recent Innovations
2025: Raising the Bar – Launched new strategies and tools that transformed digital experiences.
Design Review: An in-depth design review to identify inconsistencies across all instances of visual design elements, including typography, buttons, cards, navigation and colours.
UX Research: A visual design report to detail all inconsistencies, as well as UX best practice recommendations and our plan for improvement.
Design System: Armed with the design review and UX research data, we built a comprehensive Design System to build and maintain a set of design standards to ensure consistency and a great UX is achieved
Shopify Development: once the UX was in place, we developed a bespoke Shopify theme for their existing website...
UX professionals often find that basic audits only scratch the surface. Digging deeper with heatmaps, analytics, and focused user interviews reveals precise areas for improvement—and drives meaningful product changes.
That’s why we’ve pulled together advanced tactics to help you pinpoint hidden issues, prioritise fixes, and keep your design strategy aligned with real user needs.
What a UX Audit Really MeansA UX audit helps design and product teams uncover hidden flaws in a digital product and prioritise what needs fixing. While many see it as a formality, a proper audit can reshape how a product meets user needs and aligns with business objectives.
Definition and Purpose: As we’ve already explained, a UX audit identifies problematic areas—such as poor navigation or confusing content—and measures their impact on conversions.
Connecting to KPIs: Aligning audit recommendations with KPIs (like conversion rates or time-on-page) helps teams prioritise what truly matters for business growth.
Driving Stakeholder Buy-In: When audit findings clearly tie to measurable goals, it’s easier for designers, product managers, and executives to rally behind the necessary changes.
User testing is a chance to evaluate first-hand how people interact with designs, prototypes, or live products. Sessions may happen in-person or remotely, depending on resources and scope.
User testing is a chance to evaluate first-hand how people interact with designs, prototypes, or live products.
At Factory Pattern, we foster a dynamic work environment that values creativity, collaboration, and growth. Our diverse team thrives on innovation and is dedicated to pushing boundaries while supporting each other.
Use our FREE tools and expert guidance to increase sales, improve ROAS, and optimise your conversion strategy.
Conversion Rate Calculator
Instantly calculate how small conversion improvements can drive big revenue gains.
ROAS Calculator
Know exactly how much revenue each ad spend generates—and how to improve it.
Add to Basket Rate Course
Learn tactics to increase add-to-basket rates and boost checkout conversions.
A team of problem-solvers, strategists, and innovators dedicated to driving your success.
We’re Hiring!
Join a team that’s shaping the future of CRO.
Andy Thorne
Director / UX Consultant
Georgina Thorne
Director / HR & Content
Swaley Smart
Senior Web Developer
Sam Brooks
Digital Designer
Dennis Mehmed
SEO Manager
Debbie Wilkinson
Office Administrator
Kesh Khatkar
Senior Project Manager
Gareth Gillman
Web Developer
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
We don’t just optimise websites—we maximise your revenue. Explore our expert services designed to increase conversions, reduce friction, and make your marketing budget work harder.
Tailored Solutions for Every Challenge
Custom CRO strategies designed to convert more visitors into paying customers.
Expert Guidance and Support
Proven expertise to solve conversion bottlenecks and improve ROI.
Innovative Approaches to Your Needs
We combine data, UX, and CRO tactics to create conversion-optimised experiences.
Fix What’s Broken – Convert More Visitors
We identify hidden barriers stopping users from converting—and help you fix them fast.
See how we’ve helped ambitious brands increase revenue, optimise conversions, and unlock real growth - without chasing more traffic.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
Looking to grow your business? We’re here to help. Send us a message and let’s explore the possibilities.
Find answers to your most pressing questions about our services and how we can help.
We offer a range of services including digital marketing, web development, and user experience optimisation. Each service is tailored to meet the unique needs of our clients. Our goal is to help businesses grow and succeed online.
We offer a range of services including digital marketing, web development, and user experience optimisation. Each service is tailored to meet the unique needs of our clients. Our goal is to help businesses grow and succeed online.
We offer a range of services including digital marketing, web development, and user experience optimisation. Each service is tailored to meet the unique needs of our clients. Our goal is to help businesses grow and succeed online.
We offer a range of services including digital marketing, web development, and user experience optimisation. Each service is tailored to meet the unique needs of our clients. Our goal is to help businesses grow and succeed online.
We offer a range of services including digital marketing, web development, and user experience optimisation. Each service is tailored to meet the unique needs of our clients. Our goal is to help businesses grow and succeed online.
Still have questions?
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Keep learning with expert tips, trends, and strategies designed to help you optimise and grow.
CRO Agency
2023
£74m revenue
Generated
This is a testing zone for the calculator forms.
⚠️ Warning: Poor ROAS Detected ⚠️
Return on Ad Spend
Ad Spend
Ad Revenue
ROAS Ratio:
🚨 Your campaigns are losing money! You need immediate optimisation.
Our experts can help turn your campaigns around. Fill out the form below:
Return on Ad Spend
Ad Spend
Ad Revenue
ROAS Ratio:
Fantastic! Your campaigns are performing excellently.
🚀See how increasing your conversion rate affects yearly revenue
Current Conversion Rate
Monthly Revenue
Monthly Visitors
New Conversion Rate
Yearly Revenue Increase
conversions/month
New Conversion Rate
Yearly Revenue Increase
conversions/month
Even small conversion rate improvements can have massive revenue impact!
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