We help ecommerce and lead-gen brands turn visits into value — without increasing ad spend. Our unique method? The Easy Way™ - a proven framework that transforms underperforming websites into high-converting experiences.
Award Winning
CRO Agency
£8.3m Revenue
Across Client Sites
From campaign to conversion, we apply a proven framework to remove friction, motivate action and cut distractions. Explore how we help brands get more value from every visitor — across SEO, UX, CRO, PPC, and Email.
We’ve grown by staying focused on one thing: making digital easier and more effective. Here’s how we evolved from a one-person UX outfit into an award-winning agency — powered by performance and The Easy Way™.
Founding Year
2008: Where it began - Factory Pattern was founded with a simple belief: digital should be easy. What started as a one-person UX consultancy set the tone for everything to come — performance-led, user-first, and results-focused.
2010 – First Studio, First Team
2010-2015: Moved into our first Cheltenham home on Royal Crescent and grew to a team of three (four if you count Baxter the dog).
Factory Pattern officially became a team of problem-solvers — not just a freelancer setup.
2016–2018 – Big Moves, Bigger Projects
2016-2018: Outgrew our first studio and moved to Royal Well Place. With a team of five, our services expanded beyond UX and dev — adding SEO and PPC for full-funnel support.
Highlights: Our first major project with HBO Europe, helping sell Game of Thrones merch online. Yes, it was as fun as it sounds.
2021 – Growth on All Fronts
2021: Team doubled to 10. We launched mature CRO services, built high-performing ecommerce sites generating over £4m in annual client revenue — and moved into our current studio (complete with a skate ramp, still in use).
Became the only agency in the South West with its own half pipe.
Started UX audits on brands like Patagonia and Grind Coffee.
2023–2025 – Awards, Expansion & The Easy Way
2023 - 2025: Became an award-winning CRO agency (two wins in 2023 alone) and welcomed major clients including DAZN, Gazeboshop, and National Star.
We also formalised The Easy Way™ — our signature framework for turning wasted traffic into real growth through UX, SEO, CRO, Email, and PPC.
At Factory Pattern, we foster a dynamic work environment that values creativity, collaboration, and growth. Our diverse team thrives on innovation and is dedicated to pushing boundaries while supporting each other.
We don’t just drive traffic — we stop wasting it. From UX to SEO, PPC to Email, our services are built to convert the traffic you already have.
User Experience & CRO
Fix what’s broken. Convert more visitors. UX audits, design, and CRO strategies that uncover friction, remove distractions, and drive more sales from your existing traffic.
SEO & Content
Attract the right traffic — not just more of it. We build visibility where it counts, combining smart SEO with conversion-focused content to bring in high-intent visitors ready to act.
PPC & Paid Ads
Make every click count. From Google Ads to Facebook campaigns, we align targeting and messaging with your site experience to boost ROI — not just impressions.
Email Marketing
Turn traffic into lifetime value. We create automated email flows and campaigns that recover lost sales, nurture leads, and increase customer retention.
Web Development
Fast, flexible, and built for performance. From WordPress to Shopify, WooCommerce and Statamic — we build lightning-fast sites that work flawlessly across devices and convert from day one.
See how we’ve helped ambitious brands increase revenue, optimise conversions, and unlock real growth - without chasing more traffic.
“We recently worked with Factory Pattern on a UX project and were absolutely delighted with their detailed audit/review.”
Melissa Flynn
FFØR Hair
“They created a website which customers have already complemented is easier and more efficient to use”
Karim Dastgir
NILC
“Their focus on User Experience has improved our conversion rate.”
Tiffany Bishop
Majestic Athletic
“The team turn goals into actionable insights and consistently bring fresh ideas. Skilled, personable, and love a challenge — couldn’t recommend highly enough.”
Gabbie Agrusa
Blushes
A team of problem-solvers, strategists, and doers — focused on turning traffic into tangible results.
Everything You Need, All Under One Roof
From UX to SEO, CRO to Email, we bring clarity, creativity, and conversion to every project.
Andy Thorne
Director / UX Consultant
Georgina Thorne
Director / HR & Content
Swaley Smart
Senior Web Developer
Kesh Khatkar
Senior Project Manager
Dean Webley
Senior PPC Manager
Sam Brooks
Digital Designer
Dennis Mehmed
SEO Manager
Gareth Gillman
Web Developer
Emma Foster
Project Manager
Debbie Wilkinson
Office Administrator
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